And because it’s offline, you can work on these changes from anywhere. Extremely specific tasks can be tackled pretty much instantly, like pausing one keyword within an ad group, which can be done in the blink of an eye and clearly conveyed within the Editor system. The above are just examples - all together, Google Ads Editor will give you the ability to take tasks that would otherwise take hours or days and complete them in minutes.Įditor will save you a bunch of time and help you visualize changes, so you have a clearer view of the process, changes, and general approach. Plus, you can create an account from a blank slate, saving lots of time over setup wizards Google Ads otherwise requires you to use for creating new campaigns. You can open multiple accounts concurrently to copy-paste content between them or drag and drop a whole campaign from one account shell to another. You can also make changes at scale on practically any part of an account in seconds, and these changes (or added and removed items) will be bolded and verified before being sent from Editor to Google Ads so you can easily see what’s new.
#EVERYTHING I NEED TO KNOW ABOUT GOOGLE ADWORDS EDITOR APP OFFLINE#
Obviously if you’re working at home or in the office, you’ll usually be online, but this can be helpful if you have to be on the road or in other settings.įurthermore, changes done in Google Ads standard UI go live immediately - with Editor, you get to review changes offline and actually make sure they’re what you want before publishing.įor example, switching windows in Editor is way easier and faster than navigating Google Ads’ standard interface while their filtering system can help isolate small components of the account you’re working on.
One of Editor’s useful bonuses is that it’s an offline application, so you can make changes in areas where internet isn’t available. Once you connect your Google Ads account to Editor, you can use it to navigate between different items within a campaign (or multiple campaigns) like ads, ad groups, keywords, or really anything. What is Google Ads Editor and what are its features and benefits?īefore we dive into it, Editor is a program you can connect to a Google Ads account. (And if not, get on it!) But while Google Ads itself is crucial to building your online visibility and increasing your business’ success, there’s ways its usability can be hindered.
If you’re working on marketing, whether as the owner of a small business or as part of a marketing department on a much larger team, you’re almost certainly using Google Ads.
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